Leading consumer trends for automotive marketers worldwide 2023

Published by Statista Research Department, Apr 12, 2024
During a November 2023 survey conducted among marketing professionals in the automotive industry from across the globe, 57 percent of respondents said that the consumer trend that they were watching out for was connected TV (CTV) and/or streaming. Another important trend was generative artificial intelligence (AI), which was mentioned by 56 percent of the respondents.

Leading consumer trends according to automotive marketers worldwide as of November 2023

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Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

87 respondents

Special properties

among marketing professionals in the automotive industry

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