Change in automotive ad spend worldwide 2024, by medium

Published by
Michele Majidi,
Apr 12, 2024
During a November 2023 survey carried out among automotive marketers from across the globe, 65 percent stated they were expecting to increase their social media advertising spending in 2024. Nearly 6 in 10 were planning to increase their connected TV (CTV budgets) and digital display and/or digital video budgets.

Expected change in advertising spending in the automotive industry worldwide in 2024, by medium

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Release date

January 2024

Region

Worldwide

Survey time period

November 2023

Number of respondents

87 respondents

Special properties

among marketing professionals in the automotive industry

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Digital advertising worldwideInternet usage worldwideDigital retail media advertising worldwideAdvertising worldwideSocial media advertising and marketing worldwide
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