According to a survey on influencer marketing in 2023, the majority of the respondents stated that influencer marketing and brand marketing were the most effective marketing strategies for Boomers in India. However, influencer marketing had the least impact on Generation X, as indicated by 12 percent of the respondents.
Most effective marketing strategy in India in January 2023, by generation
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Dentsu. (June 2, 2023). Most effective marketing strategy in India in January 2023, by generation [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu. "Most effective marketing strategy in India in January 2023, by generation." Chart. June 2, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu. (2023). Most effective marketing strategy in India in January 2023, by generation. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu. "Most Effective Marketing Strategy in India in January 2023, by Generation." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1460542/india-marketing-strategy-by-generation/
Dentsu, Most effective marketing strategy in India in January 2023, by generation Statista, https://www.statista.com/statistics/1460542/india-marketing-strategy-by-generation/ (last visited December 30, 2024)
Most effective marketing strategy in India in January 2023, by generation [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1460542/india-marketing-strategy-by-generation/
