Revenue of traditional pay TV and video streaming in the U.S. 2021-2024

Published by
Julia Stoll,
Jun 21, 2024

Video streaming revenue in the U.S. is expected to further increase, probably due to the surge of ad revenue generated by services like Prime Video. This evolution reflects changes in consumer habits, with streaming video on track to reach a value of 95.4 billion U.S. dollars in 2024, while the revenue of traditional TV is likely to further decline.

Revenue of traditional pay TV and video streaming in the United States from 2021 to 2024 (in billion U.S. dollars)

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Release date

February 2024

Region

United States

Survey time period

2021 to 2023

Supplementary notes

*2024 is a forecast. 2023 is an estimation.

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Overview

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Consumer behavior

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Streaming and vMVPDs vs. pay TV

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Topics

Cord-cutting in the United StatesPay TV in the United StatesCable TV in the United StatesOnline video usage in the United StatesOnline TV in the United States
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