Biggest advertisers on Tencent Video pre-Spring Festival 2024

Published by
Lai Lin Thomala
,
Nov 28, 2024

Yueda Kia and Apple were the largest ad spenders on Tencent during the week prior the 2024 Spring Festival. The automobile brand and the tech giant each accounted for 6.3 percent of the Chinese streaming platform's over-the-top (OTT) advertising revenue, which was estimated to total about 10 million yuan between February 5 and 11.

Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue

CharacteristicShare of ad revenue
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Showing entries 1 to 5 (5 entries in total)
Statistic: Leading advertisers on Tencent Video pre-Spring Festival 2024, based on share of OTT ad revenue

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Release date

March 2024

Region

China

Survey time period

February 5 to 11, 2024

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of April 2024). 

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