Biggest advertisers on iQIYI pre-Spring Festival 2024

Published by
Lai Lin Thomala,
Nov 28, 2024

FMCG brands were the largest ad spenders on the Chinese video streaming platform iQIYI during the week prior the 2024 Spring Festival. The Coca-Cola Company, Procter & Gamble, and Pepsi were the biggest advertisers, contributing over 30 percent of the platform's over-the-top (OTT) advertising revenue.

Leading advertisers on iQIYI pre-Spring Festival 2024, based on share of OTT ad revenue

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Release date

March 2024

Region

China

Survey time period

February 5 to 11, 2024

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