During a 2023 survey, it was found that 31 percent of responding consumers from Australia, Germany, the United Kingdom, and the United States were truly loyal to a certain retailer, brand, or store. A year earlier, the share stood at 24 percent.
Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2022 and 2023, by type
Worldwide, Australia, Germany, United Kingdom, United States
Survey time period
2022 and 2023
Number of respondents
10,057 respondents
Special properties
among consumers from Australia, Germany, the United Kingdom, and the United States
Supplementary notes
* Figures for 2022 calculated by Statista based on information provided by the source. The source does not provide information about the age of survey respondents or the type of survey used.
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Statista. (November 7, 2023). Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2022 and 2023, by type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1459530/consumer-brand-loyalty-type-worldwide/
Statista. "Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2022 and 2023, by type." Chart. November 7, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1459530/consumer-brand-loyalty-type-worldwide/
Statista. (2023). Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2022 and 2023, by type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1459530/consumer-brand-loyalty-type-worldwide/
Statista. "Share of Consumers Who Considered Themselves Loyal to Certain Retailers, Brands, or Stores Worldwide in 2022 and 2023, by Type." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1459530/consumer-brand-loyalty-type-worldwide/
Statista, Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2022 and 2023, by type Statista, https://www.statista.com/statistics/1459530/consumer-brand-loyalty-type-worldwide/ (last visited December 22, 2024)
Share of consumers who considered themselves loyal to certain retailers, brands, or stores worldwide in 2022 and 2023, by type [Graph], Statista, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1459530/consumer-brand-loyalty-type-worldwide/
