During a 2023 survey, 68 percent of responding consumers from Germany stated that they considered themselves loyal to certain retailers, brands, or stores. A year earlier, the share stood at 79 percent.
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023
Characteristic
Share of respondents
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The survey was carried out among 10,057 consumers from Australia, Germany, the United Kingdom, and the United States. The source does nor provide a separate number for the Germany.
The source does not provide information about the age of survey respondents or the type of survey used.
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Emarsys. (November 7, 2023). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1459523/consumer-brand-loyalty-germany/
Emarsys. "Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023." Chart. November 7, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1459523/consumer-brand-loyalty-germany/
Emarsys. (2023). Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1459523/consumer-brand-loyalty-germany/
Emarsys. "Share of Consumers Who Considered Themselves Loyal to Certain Retailers, Brands, or Stores in Germany in 2022 and 2023." Statista, Statista Inc., 7 Nov 2023, https://www.statista.com/statistics/1459523/consumer-brand-loyalty-germany/
Emarsys, Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023 Statista, https://www.statista.com/statistics/1459523/consumer-brand-loyalty-germany/ (last visited July 23, 2024)
Share of consumers who considered themselves loyal to certain retailers, brands, or stores in Germany in 2022 and 2023 [Graph], Emarsys, November 7, 2023. [Online]. Available: https://www.statista.com/statistics/1459523/consumer-brand-loyalty-germany/
