Airport ad spend growth in China 2023, by major brand

Published by
Lai Lin Thomala,
Jun 13, 2024

Hainan Airlines became the leading brand in China in terms of airport ad spending for the first time in 2023. Maotai, a liquor company that spent the second most on airport advertising, increased the airport advertising budget by 205 percent in 2023.

Annual airport advertising spending growth in China in 2023, by leading brand

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the total airport ad spending of each brand

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaInfluencer/KOL marketing in ChinaSocial media marketing in China
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