Internet ad spend growth in China 2023, by major industry

Published by
Lai Lin Thomala,
Jun 13, 2024

In 2023, the IT products and office automation services industry spent the most on internet advertising in China, increasing by 2.6 percent compared to the year prior. Internet ads for industrial supplies recorded the lowest year-on-year growth rate among the ten largest industry spenders, with a negative 30.2 percent.

Annual internet advertising spending growth in China in 2023, by leading industry

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Release date

February 2024

Region

China

Survey time period

2023

Special properties

the ranking is based on the total amount of ad spending of each industry

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