In 2023, spending on advertising and marketing in digital and alternative media worldwide grew by over 10 percent. Meanwhile, investments in traditional media decreased by nearly two percent. The same study projected that online and offline advertising and marketing combined global revenues will grow by 7.7 percent in 2024, exceeding 1.75 trillion dollars.
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
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PQ Media. (March 27, 2024). Annual change in traditional and digital advertising and marketing spending worldwide in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media. "Annual change in traditional and digital advertising and marketing spending worldwide in 2023." Chart. March 27, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media. (2024). Annual change in traditional and digital advertising and marketing spending worldwide in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media. "Annual Change in Traditional and Digital Advertising and Marketing Spending Worldwide in 2023." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
PQ Media, Annual change in traditional and digital advertising and marketing spending worldwide in 2023 Statista, https://www.statista.com/statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/ (last visited December 30, 2024)
Annual change in traditional and digital advertising and marketing spending worldwide in 2023 [Graph], PQ Media, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1459187/change-traditional-digital-advertising-marketing-spending-worldwide/
