In 2023, marketing spending worldwide reached nearly 898 billion U.S. dollars, up 5.1 percent from little more than 854 billion dollars a year earlier. Meanwhile, projections indicated that advertising and marketing combined global revenues will exceed 1.75 trillion dollars in 2024.
Marketing spending worldwide in 2022 and 2023
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (March 27, 2024). Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista. "Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. March 27, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista. (2024). Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista. "Marketing Spending Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista, Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1459185/marketing-spending-worldwide/ (last visited December 22, 2024)
Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], Statista, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
