In 2023, marketing spending worldwide reached nearly 898 billion U.S. dollars, up 5.1 percent from little more than 854 billion dollars a year earlier. Meanwhile, projections indicated that advertising and marketing combined global revenues will exceed 1.75 trillion dollars in 2024.
Marketing spending worldwide in 2022 and 2023
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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Statista. (March 27, 2024). Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista. "Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars)." Chart. March 27, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista. (2024). Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista. "Marketing Spending Worldwide in 2022 and 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1459185/marketing-spending-worldwide/
Statista, Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1459185/marketing-spending-worldwide/ (last visited August 25, 2024)
Marketing spending worldwide in 2022 and 2023 (in billion U.S. dollars) [Graph], Statista, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1459185/marketing-spending-worldwide/