In 2023, a majority of consumers in Western Europe expressed that return fees would influence their decision to purchase from an online retailer. Two out of ten respondents across surveyed countries identified the return fee as a deterrent to making a purchase at an online retailer. In contrast, only 14 percent indicated that it would not affect their purchasing decisions.
Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023
Characteristic
Germany
UK
France
The Netherlands
Belgium
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* The study was conducted across Belgium, France, Germany, the Netherlands, and the UK. Around 1,000 surveys were conducted in each market, and a mix of age ranges, income brackets and genders was included.
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Mollie . (March 22, 2024). Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie . "Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023." Chart. March 22, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie . (2024). Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie . "Impact of Having to Pay to Return An Item on The Likelihood of Shopping at An Online Retailer in Selected Western European Countries in 2023." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/
Mollie , Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023 Statista, https://www.statista.com/statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/ (last visited July 22, 2024)
Impact of having to pay to return an item on the likelihood of shopping at an online retailer in selected Western European countries in 2023 [Graph], Mollie , March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1458429/western-europe-impact-of-return-fees-on-online-purchases/