According to a survey on influencer marketing in 2023, Instagram was the leading platform for influencers to garner followers, with 45 percent of respondents following an influencer on it. YouTube and Snapchat were the second and third most popular platforms. Young users residing in India's metro cities followed influencers on Instagram while users aged between 25 and 34 followed them on YouTube.
Leading social media platforms to follow influencers across India in 2023
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Dentsu. (June 2, 2023). Leading social media platforms to follow influencers across India in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1458344/india-popular-platforms-to-follow-influencers/
Dentsu. "Leading social media platforms to follow influencers across India in 2023." Chart. June 2, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1458344/india-popular-platforms-to-follow-influencers/
Dentsu. (2023). Leading social media platforms to follow influencers across India in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1458344/india-popular-platforms-to-follow-influencers/
Dentsu. "Leading Social Media Platforms to Follow Influencers across India in 2023." Statista, Statista Inc., 2 Jun 2023, https://www.statista.com/statistics/1458344/india-popular-platforms-to-follow-influencers/
Dentsu, Leading social media platforms to follow influencers across India in 2023 Statista, https://www.statista.com/statistics/1458344/india-popular-platforms-to-follow-influencers/ (last visited December 21, 2024)
Leading social media platforms to follow influencers across India in 2023 [Graph], Dentsu, June 2, 2023. [Online]. Available: https://www.statista.com/statistics/1458344/india-popular-platforms-to-follow-influencers/