Share of online shoppers using live commerce in China 2023

Published by
Xin Ou,
Mar 19, 2024

As of June 2023, about 59.5 percent of the total online shoppers in China used live commerce. Live commerce has constituted a large part of online shopping since 2021. The total number of live commerce users amounted to more than half a billion by 2023.

Percentage of online shoppers who used livestreaming commerce in China from June 2021 to June 2023

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Release date

March 2024

Region

China

Survey time period

June 2021 to June 2023

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China

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Topics

Livestream commerceSocial media advertising and marketing worldwideSocial commerce in the United StatesVideo advertising and marketing worldwideInfluencer marketing worldwide
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