E-commerce was the most popular type of live streaming in China with about 597 million users as of Decewmber 2023 accounting for about 54.7 percent of the country's internet population. Live streaming commerce is a new format that combines influencer marketing and social experience into a live shopping show on e-commerce platforms. Taobao, Douyin, and Kuaishou were the prominent players in China's live commerce market.
Number of live-commerce service users in China from 2020 to 2023
(in millions)
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CNNIC. (March 22, 2024). Number of live-commerce service users in China from 2020 to 2023 (in millions) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1301256/china-number-of-live-commerce-users/
CNNIC. "Number of live-commerce service users in China from 2020 to 2023 (in millions)." Chart. March 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1301256/china-number-of-live-commerce-users/
CNNIC. (2024). Number of live-commerce service users in China from 2020 to 2023 (in millions). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1301256/china-number-of-live-commerce-users/
CNNIC. "Number of Live-commerce Service Users in China from 2020 to 2023 (in Millions)." Statista, Statista Inc., 22 Mar 2024, https://www.statista.com/statistics/1301256/china-number-of-live-commerce-users/
CNNIC, Number of live-commerce service users in China from 2020 to 2023 (in millions) Statista, https://www.statista.com/statistics/1301256/china-number-of-live-commerce-users/ (last visited December 22, 2024)
Number of live-commerce service users in China from 2020 to 2023 (in millions) [Graph], CNNIC, March 22, 2024. [Online]. Available: https://www.statista.com/statistics/1301256/china-number-of-live-commerce-users/
