Benefits and risks of AI use in Great Britain 2024

Users' perceived benefits and risk balance in the use of artificial intelligence (AI) in Great Britain in 2024

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Source

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Release date

February 2024

Region

Europe, United Kingdom

Survey time period

January 31 to February 11, 2024

Number of respondents

2,580 respondents

Special properties

Number of respondents were rounded to the nearest 10.

Method of interview

Online survey

Supplementary notes

Missing points to 100 percent are probably due to rounding.

The source phrased the questions as: "Which statement best reflects your view about the benefits and risks of artificial intelligence (AI)?".

The source adds: "By artificial intelligence (AI) we mean computer programmes or machines that can learn from data and perform tasks usually done by humans. AI is currently used in a variety of ways, including: online product recommendations, facial recognition, self-driving vehicles, medical diagnostic tools, chatbots that interact in a conversational way and can answer complex questions"

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Statistics on " Artificial intelligence (AI) in marketing in Europe "

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Overview

5

Familiarity & take-up

7

Application

5

Impact & limitations

8

Marketer insights

7

Consumer insights

8
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