Reddit quarterly ARPU by region 2023

During the fourth quarter of 2023, Reddit users based in the United States generated approximately 5.51 U.S. dollars in average revenue per user (ARPU). By comparison, users in the rest of the world generated 1.34 U.S. dollars for Reddit. The United States is Reddit biggest market, with the quarterly ARPU for the platform recorded in the country amounting to at least four time the ARPU recorded in all the other markets combined.

Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 4th quarter 2023, by region (in U.S. dollars)

Characteristic	United States	Rest of the world
2023 Q4	5.51	1.34
2023 Q3	5.27	1.14
2023 Q2	5.21	1.06
2023 Q1	4.62	1
2022 Q4	5.92	1.3
2022 Q3	5.26	0.98
2022 Q2	5.53	0.97
2022 Q1	4.41	0.89
2021 Q4	5.66	1.11
2021 Q3	3.88	0.69
2021 Q2	3.36	0.66
2021 Q1	2.42	0.46

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Release date

February 2024

More information

Region

Worldwide, United States

Survey time period

Q1 2021 to Q4 2023

Special properties

daily active unique users, including logged-off and logged-in users

Supplementary notes

According to the source: "We define average revenue per unique (“ARPU”) as quarterly revenue in a given geography divided by the average DAUq in that geography. For the purposes of calculating ARPU, advertising revenue in a given geography is based on the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity, while other revenue in a given geography is based on the billing address of the customer"

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