Attitudes towards chocolate & candy bars in the UK in 2024

Consumer attitudes towards chocolate and candy bars in the UK in 2024

CharacteristicShare of respondents
I get excited about chocolate & candy bar products 41%
I rely on brands I know and trust when it comes to chocolate & candy bars 39%
I like to try out new and innovative chocolate & candy bar products 36%
Chocolate & candy bar products are part of my day-to-day life 36%
I do not want to imagine my life without chocolate & candy bars 35%
I am well informed when it comes to chocolate & candy bars 29%
Sustainability is important to me when it comes to chocolate & candy bars 24%
I like to talk about topics relating to chocolate & candy bars 20%
I value a low price over high quality when it comes to chocolate & candy bars 15%
In general, I do not care about chocolate & candy bars 7%
None of the above 3%
Created with Highcharts 7.2.2Share of respondents41%41%39%39%36%36%36%36%35%35%29%29%24%24%20%20%15%15%7%7%3%3%I get excited about chocolate & candy bar productsI rely on brands I know and trust when it comes to chocolate & candybarsI like to try out new and innovative chocolate & candy bar productsChocolate & candy bar products are part of my day-to-day lifeI do not want to imagine my life without chocolate & candy barsI am well informed when it comes to chocolate & candy barsSustainability is important to me when it comes to chocolate & candybarsI like to talk about topics relating to chocolate & candy barsI value a low price over high quality when it comes to chocolate &candy barsIn general, I do not care about chocolate & candy barsNone of the above
0%5%10%15%20%25%30%35%40%45%50%
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Source

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Release date

September 2024

Region

United Kingdom

Survey time period

April 23 to July 11, 2023

Number of respondents

7,481 respondents

Age group

18 to 64 years

Method of interview

Online survey

Supplementary notes

The survey question was : "Which of these statements about chocolate & candy bars do you agree with?" (multi-pick)

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Overview

3

Trade

8

Manufacturing

6

Brands

7

Consumption

5

Prices

6

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