During an early 2024 survey among adults in the United States, 19 percent of responding members of Generation Z – aged between 18 and 24 – stated that using Generation Z and/or Alpha slang terms in advertisements affected their feelings about the advertised brand or product more likely positively. Among millennials (in the 25-44 age group) and Gen Xers (45-54), the shares stood at 14 and 10 percent, respectively. On the other hand, nearly half (or 47 percent) of baby boomers or older interviewees perceived the use of such terms in the ads negatively.
Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation
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CivicScience. (February 5, 2024). Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
CivicScience. "Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation." Chart. February 5, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
CivicScience. (2024). Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
CivicScience. "Adults' Opinion on How The Use of Slang Terms from Generation Z And/or Alpha in Advertisements Affect Their Feelings about The Advertised Brand or Product in The United States as of February 2024, by Generation." Statista, Statista Inc., 5 Feb 2024, https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
CivicScience, Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation Statista, https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/ (last visited December 19, 2024)
Adults' opinion on how the use of slang terms from Generation Z and/or Alpha in advertisements affect their feelings about the advertised brand or product in the United States as of February 2024, by generation [Graph], CivicScience, February 5, 2024. [Online]. Available: https://www.statista.com/statistics/1456817/adults-opinion-slang-gen-z-alpha-ads-brands-united-states-generation/
