J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowAdults' opinion on Gen Z/Alpha slang terms in ads in the U.S. 2024, by generation
During an early 2024 survey among adults in the United States, 19 percent of responding members of Generation Z – aged between 18 and 24 – stated that using Generation Z and/or Alpha slang terms in advertisements affected their feelings about the advertised brand or product more likely positively. Among millennials (in the 25-44 age group) and Gen Xers (45-54), the shares stood at 14 and 10 percent, respectively. On the other hand, nearly half (or 47 percent) of baby boomers or older interviewees perceived the use of such terms in the ads negatively.
