A 2023 survey unveiled that Mercado Libre boasts the highest proportion of consumers enrolled in a loyalty program, with 46 percent of respondents attesting to its benefits. This distinction elevates the Argentine-born online marketplace as the epitome of e-commerce retailers with the most devoted clientele, surpassing even other leading marketplaces in the region. Supermarkets trailed in second place, with 39 percent of consumers participating in a loyalty scheme.
Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
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Wunderman Thompson Commerce. (June 27, 2023). Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce. "Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023." Chart. June 27, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce. (2023). Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce. "Share of Consumers Who Were Members of a Loyalty Program at Selected Types of E-commerce Retailers in Latin America in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce, Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023 Statista, https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/ (last visited December 18, 2024)
Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
