A 2023 survey unveiled that Mercado Libre boasts the highest proportion of consumers enrolled in a loyalty program, with 46 percent of respondents attesting to its benefits. This distinction elevates the Argentine-born online marketplace as the epitome of e-commerce retailers with the most devoted clientele, surpassing even other leading marketplaces in the region. Supermarkets trailed in second place, with 39 percent of consumers participating in a loyalty scheme.
Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023
Characteristic
Share of online spending
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
The study was conducted in the following 18 countries: the United Kingdom, United States, France, Spain, China, Japan, Australia, Brazil, Argentina, Mexico, Colombia, India, Poland, United Arab Emirates, Netherlands, Germany, South Africa, and Thailand.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Wunderman Thompson Commerce. (June 27, 2023). Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce. "Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023." Chart. June 27, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce. (2023). Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce. "Share of Consumers Who Were Members of a Loyalty Program at Selected Types of E-commerce Retailers in Latin America in 2023." Statista, Statista Inc., 27 Jun 2023, https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
Wunderman Thompson Commerce, Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023 Statista, https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/ (last visited August 24, 2024)
Share of consumers who were members of a loyalty program at selected types of e-commerce retailers in Latin America in 2023 [Graph], Wunderman Thompson Commerce, June 27, 2023. [Online]. Available: https://www.statista.com/statistics/1456687/loyalty-scheme-adoption-e-commerce-areas-latin-america/
