In the 2024 study encompassing Latin American countries, Brazil emerged as the nation with the highest share of online expenditure. Meanwhile, Colombia followed the online shopping trend, with 54 of total spending occurring digitally, whereas Mexico and Argentina boasted online expenditure shares of 51 percent and 50 percent, respectively.
Current and expected online spending share in selected Latin American countries in 2024
The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, the United Arab Emirates, the United Kingdom, and the United States.
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VML. (September 19, 2024). Current and expected online spending share in selected Latin American countries in 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
VML. "Current and expected online spending share in selected Latin American countries in 2024." Chart. September 19, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
VML. (2024). Current and expected online spending share in selected Latin American countries in 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
VML. "Current and Expected Online Spending Share in Selected Latin American Countries in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
VML, Current and expected online spending share in selected Latin American countries in 2024 Statista, https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/ (last visited December 18, 2024)
Current and expected online spending share in selected Latin American countries in 2024 [Graph], VML, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1456660/ecommerce-share-total-spending-latam/
