Current and expected online spend share in Latin America 2024, by country

In a 2024 study encompassing Latin American countries, Brazil emerged as the nation with the highest share of online expenditure. Meanwhile, Colombia ranked second on the online shopping trend, with 54 percent of total spending occurring digitally. Mexico and Argentina followed closely. The study predicted that in ten years, Brazil will remain as the country with the highest online spending share among the selected countries.

E-commerce growth in Latin America

Since 2019, the number of e-commerce users in Latin America has constantly increased. In 2024, 290 million Latin Americans were expected to be part of the e-commerce market, generating an e-commerce sales value close to 180 billion U. S. dollars. This sales value represented an increase of 23 percent regarding 2022, and is expected to keep growing for the foreseeable future.

Online food delivery in Latin America

The online food delivery is a sector that experienced rapid growth in the region, surpassing the 40 billion dollars in revenue in 2024. In 2023, ride hailing and delivery apps accounted for five percent of the e-commerce market share in Latin America. The market leaders are Brazil and Mexico, together accounting for more than 70 percent of the online food delivery market in the Latin American region in 2023.