As of 2023, Shreya Lenka was India's leading influencer with an engagement rate of nearly 44 percent. Meenakshi Dileep and Kartik Wadhwa were the only other influencers with an engagement rate of over 40 percent during the same period. Beauty, personal care, and fashion were among the leading genres for influencer content in the country.
Leading influencers in India as of March 2023, by engagement rate
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Engagement rate
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Forbes. (March 31, 2023). Leading influencers in India as of March 2023, by engagement rate [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes. "Leading influencers in India as of March 2023, by engagement rate." Chart. March 31, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes. (2023). Leading influencers in India as of March 2023, by engagement rate. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes. "Leading Influencers in India as of March 2023, by Engagement Rate." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1455852/india-leading-influencers-by-engagement-rate/
Forbes, Leading influencers in India as of March 2023, by engagement rate Statista, https://www.statista.com/statistics/1455852/india-leading-influencers-by-engagement-rate/ (last visited August 25, 2024)
Leading influencers in India as of March 2023, by engagement rate [Graph], Forbes, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1455852/india-leading-influencers-by-engagement-rate/