In 2023, consumers who occasionally purchased from influencer and celebrity brands exhibited a greater inclination toward buying personal care products, apparel, accessories, and household supplies. Notably, the category most frequently purchased from influencers and celebrities (eight or more times a year) was groceries and food supplies.
Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency
Characteristic
Occasionally purchased (3 to 7 times in the past year)
Frequently purchased (8 times or more in the past year)
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Capgemini. (January 11, 2024). Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini. "Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency." Chart. January 11, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini. (2024). Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini. "Main Purchase Categories of Consumers Who Bought from Influencer and Celebrity Brands in 2023, by Purchase Frequency." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
Capgemini, Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency Statista, https://www.statista.com/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/ (last visited December 21, 2024)
Main purchase categories of consumers who bought from influencer and celebrity brands in 2023, by purchase frequency [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1455422/main-influencer-and-celebrity-purchase-categories-worldwide/
