According to a survey conducted in 2023, two out of every ten consumers bought products endorsed by influencers and celebrities. This influence was particularly pronounced among Gen Z shoppers, with millennials, Gen X, and Boomers subsequently following suit.
Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort
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Capgemini. (January 11, 2024). Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/
Capgemini. "Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort." Chart. January 11, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/
Capgemini. (2024). Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/
Capgemini. "Share of Consumers Who Bought a Product from Influencers and Celebrities Worldwide in 2023, by Generational Cohort." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/
Capgemini, Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort Statista, https://www.statista.com/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/ (last visited November 21, 2024)
Share of consumers who bought a product from influencers and celebrities worldwide in 2023, by generational cohort [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1455419/shoppers-buying-from-influencers-and-celebrities-by-age-worldwide/
