One-third of all shoppers found a new product or brand through social media in the six months leading up to the 2023 survey, nearly half the rate observed among Gen Z consumers, which stood at 60 percent. Likewise, the proportion of Gen Z consumers who discovered a product or brand through a social media influencer, as well as those who made a purchase, was nearly double that of the overall consumer base.
Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023
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Capgemini. (January 11, 2024). Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/
Capgemini. "Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023." Chart. January 11, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/
Capgemini. (2024). Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/
Capgemini. "Share of Gen Z Vs. Total Shoppers Who Discovered a New Product or Brand on Social Media and Purchased It in 2023." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/
Capgemini, Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023 Statista, https://www.statista.com/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/ (last visited December 18, 2024)
Share of Gen Z vs. total shoppers who discovered a new product or brand on social media and purchased it in 2023 [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1455391/shoppers-social-media-discovery-and-purchase-worldwide/
