In 2023, 44 percent of global consumers had purchased apparel and accessories three to seven times via social media, while 18 percent reported buying in this category eight or more times. Meanwhile, groceries and food supplies topped the list as the most frequently purchased category, with 22 percent indicating they had bought them eight or more times in the previous year.
Leading purchase categories on social media worldwide in 2023, by purchase frequency
Characteristic
Occasionally purchased (3 to 7 times in the past year)
Frequently purchased (8 times or more in the past year)
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Capgemini. (January 11, 2024). Leading purchase categories on social media worldwide in 2023, by purchase frequency [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/
Capgemini. "Leading purchase categories on social media worldwide in 2023, by purchase frequency." Chart. January 11, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/
Capgemini. (2024). Leading purchase categories on social media worldwide in 2023, by purchase frequency. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/
Capgemini. "Leading Purchase Categories on Social Media Worldwide in 2023, by Purchase Frequency." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/
Capgemini, Leading purchase categories on social media worldwide in 2023, by purchase frequency Statista, https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/ (last visited November 21, 2024)
Leading purchase categories on social media worldwide in 2023, by purchase frequency [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1455287/purchase-frequency-social-commerce-categories-global/
