In 2023, Instagram claimed the top spot as the preferred social media platform for shopping among Gen Z and millennial consumers. However, Gen Z also showed an inclination towards shopping via TikTok, while millennials leaned towards both YouTube and Facebook over the trendy Chinese short-video platform. Conversely, older generations exhibited similar preferences for social commerce, with both favoring Facebook and YouTube over the more visually appealing Instagram and TikTok.
Leading social media platforms for shopping worldwide in 2023, by generational cohort
Characteristic
Instagram
YouTube
Facebook
TikTok
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Capgemini. (January 11, 2024). Leading social media platforms for shopping worldwide in 2023, by generational cohort [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/
Capgemini. "Leading social media platforms for shopping worldwide in 2023, by generational cohort." Chart. January 11, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/
Capgemini. (2024). Leading social media platforms for shopping worldwide in 2023, by generational cohort. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/
Capgemini. "Leading Social Media Platforms for Shopping Worldwide in 2023, by Generational Cohort." Statista, Statista Inc., 11 Jan 2024, https://www.statista.com/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/
Capgemini, Leading social media platforms for shopping worldwide in 2023, by generational cohort Statista, https://www.statista.com/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/ (last visited July 22, 2024)
Leading social media platforms for shopping worldwide in 2023, by generational cohort [Graph], Capgemini, January 11, 2024. [Online]. Available: https://www.statista.com/statistics/1455258/popular-social-media-platforms-shopping-worldwide-generations/