As of August 2023, global consumers were most likely to buy between one and five products online. Similarly, a comparable portion of respondents made purchases within this range on social media. However, half of those surveyed admitted to abstaining from any purchases through social media channels, contrasting sharply with the mere seven percent who expressed similar reservations about online purchases in general.
Number of products purchased per person online vs. on social media worldwide in 2023
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
Missing percentage points to 100 percent are probably due to rounding.
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Bazaarvoice. (November 28, 2023). Number of products purchased per person online vs. on social media worldwide in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/
Bazaarvoice. "Number of products purchased per person online vs. on social media worldwide in 2023." Chart. November 28, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/
Bazaarvoice. (2023). Number of products purchased per person online vs. on social media worldwide in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/
Bazaarvoice. "Number of Products Purchased per Person Online Vs. on Social Media Worldwide in 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/
Bazaarvoice, Number of products purchased per person online vs. on social media worldwide in 2023 Statista, https://www.statista.com/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/ (last visited December 30, 2024)
Number of products purchased per person online vs. on social media worldwide in 2023 [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455173/worldwide-products-purchased-per-person-online-vs-social-media/
