In 2023, interactions with visual user-generated content (UGC) exerted the most significant influence on conversion rates, revenue per visitor, and average order value. Notably, engagement with photo galleries on the site saw a staggering 190 percent increase in revenue per visitor. Reviews experienced the second-highest growth, closely trailed by shopper interactions with the Q&A section.
Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bazaarvoice. (November 28, 2023). Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice. "Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type." Chart. November 28, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice. (2023). Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice. "Impact of Shopper Interactions with User-generated Content (Ugc) on Online Benchmarks in 2023, by Content Type." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice, Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type Statista, https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/ (last visited December 22, 2024)
Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
