In 2023, interactions with visual user-generated content (UGC) exerted the most significant influence on conversion rates, revenue per visitor, and average order value. Notably, engagement with photo galleries on the site saw a staggering 190 percent increase in revenue per visitor. Reviews experienced the second-highest growth, closely trailed by shopper interactions with the Q&A section.
Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
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Bazaarvoice. (November 28, 2023). Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type [Graph]. In Statista. Retrieved November 07, 2024, from https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice. "Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type." Chart. November 28, 2023. Statista. Accessed November 07, 2024. https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice. (2023). Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type. Statista. Statista Inc.. Accessed: November 07, 2024. https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice. "Impact of Shopper Interactions with User-generated Content (Ugc) on Online Benchmarks in 2023, by Content Type." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
Bazaarvoice, Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type Statista, https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/ (last visited November 07, 2024)
Impact of shopper interactions with user-generated content (UGC) on online benchmarks in 2023, by content type [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455171/worldwide-shopper-interactions-impact-ugc-by-content-type/
