As of August 2023, the primary aspect sought by shoppers in user-generated content (UGC) was value for money. Over 20 percent of respondents prioritized this criterion, while fewer than 10 percent focused on accurate sizing information within UGC.
Main aspects shoppers searched for in user-generated content (UGC) in 2023
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bazaarvoice. (November 28, 2023). Main aspects shoppers searched for in user-generated content (UGC) in 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice. "Main aspects shoppers searched for in user-generated content (UGC) in 2023." Chart. November 28, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice. (2023). Main aspects shoppers searched for in user-generated content (UGC) in 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice. "Main Aspects Shoppers Searched for in User-generated Content (Ugc) in 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice, Main aspects shoppers searched for in user-generated content (UGC) in 2023 Statista, https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/ (last visited December 23, 2024)
Main aspects shoppers searched for in user-generated content (UGC) in 2023 [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
