As of August 2023, the primary aspect sought by shoppers in user-generated content (UGC) was value for money. Over 20 percent of respondents prioritized this criterion, while fewer than 10 percent focused on accurate sizing information within UGC.
Main aspects shoppers searched for in user-generated content (UGC) in 2023
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
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Bazaarvoice. (November 28, 2023). Main aspects shoppers searched for in user-generated content (UGC) in 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice. "Main aspects shoppers searched for in user-generated content (UGC) in 2023." Chart. November 28, 2023. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice. (2023). Main aspects shoppers searched for in user-generated content (UGC) in 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice. "Main Aspects Shoppers Searched for in User-generated Content (Ugc) in 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
Bazaarvoice, Main aspects shoppers searched for in user-generated content (UGC) in 2023 Statista, https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/ (last visited November 03, 2024)
Main aspects shoppers searched for in user-generated content (UGC) in 2023 [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455062/top-aspects-shoppers-looked-for-in-ugc-worldwide/
