As of August 2023, high-quality reviews stood out as the predominant form of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over 20 percent of consumers affirmed that they were swayed by high-quality reviews when making purchases. In contrast, only four percent found shopper videos to be compelling in influencing their buying choices.
Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which includes Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.Â
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Bazaarvoice. (November 28, 2023). Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice. "Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023." Chart. November 28, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice. (2023). Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice. "Types of User-generated Content (Ugc) Most Likely to Convince Consumers to Buy a Product in 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice, Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023 Statista, https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/ (last visited November 21, 2024)
Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023 [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/