As of August 2023, high-quality reviews stood out as the predominant form of user-generated content (UGC) driving consumer purchasing decisions worldwide. Over 20 percent of consumers affirmed that they were swayed by high-quality reviews when making purchases. In contrast, only four percent found shopper videos to be compelling in influencing their buying choices.
Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which includes Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.Â
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Bazaarvoice. (November 28, 2023). Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice. "Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023." Chart. November 28, 2023. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice. (2023). Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice. "Types of User-generated Content (Ugc) Most Likely to Convince Consumers to Buy a Product in 2023." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
Bazaarvoice, Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023 Statista, https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/ (last visited December 31, 2024)
Types of user-generated content (UGC) most likely to convince consumers to buy a product in 2023 [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455060/worldwide-ugc-most-likely-to-motivate-for-purchasing/
