In the initial quarter of 2023, over three-quarters of global internet users turned to social media as their primary avenue for accessing brand-related information. Nearly half of the surveyed individuals cited social networks as one of their main sources for brand information, with video platforms and question-and-answer sites trailing closely behind.
Share of global internet users who primarily used the following channels when looking for more information about brands in 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
GWI. (June 26, 2023). Share of global internet users who primarily used the following channels when looking for more information about brands in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI. "Share of global internet users who primarily used the following channels when looking for more information about brands in 2023." Chart. June 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI. (2023). Share of global internet users who primarily used the following channels when looking for more information about brands in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI. "Share of Global Internet Users Who Primarily Used The following Channels When Looking for More Information about Brands in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
GWI, Share of global internet users who primarily used the following channels when looking for more information about brands in 2023 Statista, https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/ (last visited December 21, 2024)
Share of global internet users who primarily used the following channels when looking for more information about brands in 2023 [Graph], GWI, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1455056/online-channels-for-brand-information-search-worldwide/
