As of the first quarter of 2023, 57 percent of internet users found new brands or products through social media. However, advertisements and recommendations/comments from fellow users were the primary avenues for brand and product discovery on these platforms.
Share of global internet users who found out about new brands and products through the following channels in 2023
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GWI. (June 26, 2023). Share of global internet users who found out about new brands and products through the following channels in 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/
GWI. "Share of global internet users who found out about new brands and products through the following channels in 2023." Chart. June 26, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/
GWI. (2023). Share of global internet users who found out about new brands and products through the following channels in 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/
GWI. "Share of Global Internet Users Who Found out about New Brands and Products through The following Channels in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/
GWI, Share of global internet users who found out about new brands and products through the following channels in 2023 Statista, https://www.statista.com/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/ (last visited December 22, 2024)
Share of global internet users who found out about new brands and products through the following channels in 2023 [Graph], GWI, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1455029/online-channels-for-brand-and-product-discovery-worldwide/
