During a global 2024 survey among marketing agencies and brands, 55.8 percent of respondents stated the main purpose for using artificial intelligence (AI) and machine learning (ML) for influencer marketing is to identify influencers. Another 5.7 percent of marketing professionals were using it for the purpose of identifying bogus influencers and engagements.
Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024
among PR agencies, marketing agencies, brands, and other relevant professionals
Supplementary notes
The source does not provide information about survey date. The date provided is the publication date. Further specifics of survey methodology can be found here.
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Influencer Marketing Hub. (February 1, 2024). Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub. "Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024." Chart. February 1, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub. (2024). Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub. "Leading Purposes of Artificial Intelligence (Ai) and Machine Learning (Ml) for Influencer Marketing Worldwide as of February 2024." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/1455021/ai-ml-purposes-influencer-marketing/
Influencer Marketing Hub, Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024 Statista, https://www.statista.com/statistics/1455021/ai-ml-purposes-influencer-marketing/ (last visited December 18, 2024)
Leading purposes of artificial intelligence (AI) and machine learning (ML) for influencer marketing worldwide as of February 2024 [Graph], Influencer Marketing Hub, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/1455021/ai-ml-purposes-influencer-marketing/
