As of August 2023, the age group most reliant on user-generated content (UGC) worldwide during challenging times were individuals aged 25 to 34. Over half of shoppers within this age bracket utilized UGC, a trend mirrored by consumers aged 18 to 20. Conversely, consumers over 65 exhibited the lowest reliance on UGC, with 18 percent of respondents using such content.
Share of shoppers relying more on user-generated content (UGC) during challenging times in 2023, by age group
The report uses data from more than 7,000 consumers and 465 retailers and brands spanning over seven markers, which include Australia, Canada, France, Germany, Spain, the United Kingdom, and the United States.
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Bazaarvoice. (November 28, 2023). Share of shoppers relying more on user-generated content (UGC) during challenging times in 2023, by age group [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1455003/global-share-of-shoppers-relying-on-ugc-by-age/
Bazaarvoice. "Share of shoppers relying more on user-generated content (UGC) during challenging times in 2023, by age group." Chart. November 28, 2023. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1455003/global-share-of-shoppers-relying-on-ugc-by-age/
Bazaarvoice. (2023). Share of shoppers relying more on user-generated content (UGC) during challenging times in 2023, by age group. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1455003/global-share-of-shoppers-relying-on-ugc-by-age/
Bazaarvoice. "Share of Shoppers Relying More on User-generated Content (Ugc) during Challenging times in 2023, by Age Group." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1455003/global-share-of-shoppers-relying-on-ugc-by-age/
Bazaarvoice, Share of shoppers relying more on user-generated content (UGC) during challenging times in 2023, by age group Statista, https://www.statista.com/statistics/1455003/global-share-of-shoppers-relying-on-ugc-by-age/ (last visited January 08, 2025)
Share of shoppers relying more on user-generated content (UGC) during challenging times in 2023, by age group [Graph], Bazaarvoice, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1455003/global-share-of-shoppers-relying-on-ugc-by-age/
