According to a survey on influencer marketing conducted in Indonesia in June 2023, approximately 94 percent of Indonesian social media users stated that they had to see an influencer promote a product or service at least twice before making a purchase. Meanwhile, around six percent of them would make a purchase after seeing an influencer promote a product or service once.
Frequency of seeing an influencer promote a product or service before making a purchase among social media users in Indonesia as of June 2023
The source did not mention the date of the survey. The date of the survey refers to the release date of the report.
The survey was conducted in two stages. The first survey was conducted among 200 brands and marketers across various industries. The second survey involved around 1,000 social media users.
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MarkPlus. (June 22, 2023). Frequency of seeing an influencer promote a product or service before making a purchase among social media users in Indonesia as of June 2023 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1454785/indonesia-frequency-of-seeing-influencer-promotions-before-purchase/
MarkPlus. "Frequency of seeing an influencer promote a product or service before making a purchase among social media users in Indonesia as of June 2023." Chart. June 22, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1454785/indonesia-frequency-of-seeing-influencer-promotions-before-purchase/
MarkPlus. (2023). Frequency of seeing an influencer promote a product or service before making a purchase among social media users in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1454785/indonesia-frequency-of-seeing-influencer-promotions-before-purchase/
MarkPlus. "Frequency of Seeing An Influencer Promote a Product or Service before Making a Purchase among Social Media Users in Indonesia as of June 2023." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1454785/indonesia-frequency-of-seeing-influencer-promotions-before-purchase/
MarkPlus, Frequency of seeing an influencer promote a product or service before making a purchase among social media users in Indonesia as of June 2023 Statista, https://www.statista.com/statistics/1454785/indonesia-frequency-of-seeing-influencer-promotions-before-purchase/ (last visited December 18, 2024)
Frequency of seeing an influencer promote a product or service before making a purchase among social media users in Indonesia as of June 2023 [Graph], MarkPlus, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1454785/indonesia-frequency-of-seeing-influencer-promotions-before-purchase/
