According to a survey on the most-viewed content formats on social media conducted in Indonesia in June 2023, approximately 40 percent of Indonesian respondents stated that they enjoyed watching TikTok videos. Meanwhile, 10 percent of them stated that they enjoyed watching Instagram posts.
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From the era of Vine to the rise of TikTok, short video memes became the core of social media content. These memes have since been adopted by other popular social media platforms such as Instagram, YouTube, and Facebook. As of 2023, it is estimated that more than 120 million people are TikTok users in Indonesia. However, TikTok’s dominance does not overshadow the significance of Facebook. Although Facebook users are gradually declining in Indonesia, it still has the largest market share among social media platforms, especially on mobile phones and tablets.
Most viewed content formats on social media in Indonesia as of June 2023
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The source did not mention the date of the survey. The date of the survey refers to the release date of the report.
The survey was conducted in two stages. The first survey was conducted among 200 brands and marketers across various industries. The second survey involved around 1,000 social media users.
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MarkPlus. (June 22, 2023). Most viewed content formats on social media in Indonesia as of June 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1454767/indonesia-leading-content-formats-on-social-media/
MarkPlus. "Most viewed content formats on social media in Indonesia as of June 2023." Chart. June 22, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1454767/indonesia-leading-content-formats-on-social-media/
MarkPlus. (2023). Most viewed content formats on social media in Indonesia as of June 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1454767/indonesia-leading-content-formats-on-social-media/
MarkPlus. "Most Viewed Content Formats on Social Media in Indonesia as of June 2023." Statista, Statista Inc., 22 Jun 2023, https://www.statista.com/statistics/1454767/indonesia-leading-content-formats-on-social-media/
MarkPlus, Most viewed content formats on social media in Indonesia as of June 2023 Statista, https://www.statista.com/statistics/1454767/indonesia-leading-content-formats-on-social-media/ (last visited August 24, 2024)
Most viewed content formats on social media in Indonesia as of June 2023 [Graph], MarkPlus, June 22, 2023. [Online]. Available: https://www.statista.com/statistics/1454767/indonesia-leading-content-formats-on-social-media/