Main influencers for fashion and beauty endorsements Indonesia 2023

Published by Hanadian Nurhayati-Wolff, Mar 11, 2024

A survey conducted in Indonesia in 2023 revealed that around 20 percent of respondents identified Tasya Farasya as the leading influencer for fashion and beauty endorsements. It was followed by Nagita Slavina and Fuji, with 14 percent and nine percent of respondents, respectively.

Leading influencers for endorsing fashion and beauty products in Indonesia as of October 2023

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Source

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Release date

November 2023

Region

Indonesia

Survey time period

September 29 to October 3, 2023

Number of respondents

1,575 respondents

Age group

11-42 years

Method of interview

Online survey

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Statistics on " Influencer marketing in Indonesia "

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Overview

5

Marketing strategies

6

Engagement rates

5

Number of influencers

4

Popular influencers

4

Consumer attitudes

6

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Topics

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