A survey conducted in Indonesia in 2023 revealed that over 60 percent of respondents would prioritize the product itself over the endorser when considering a purchase. The same survey revealed that nearly half of Indonesians stated that a product or service would be more appealing if it were promoted on social media apps.
Interest in purchasing products promoted by influencers in Indonesia as of October 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Snapcart. (November 13, 2023). Interest in purchasing products promoted by influencers in Indonesia as of October 2023 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart. "Interest in purchasing products promoted by influencers in Indonesia as of October 2023." Chart. November 13, 2023. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart. (2023). Interest in purchasing products promoted by influencers in Indonesia as of October 2023. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart. "Interest in Purchasing Products Promoted by Influencers in Indonesia as of October 2023." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart, Interest in purchasing products promoted by influencers in Indonesia as of October 2023 Statista, https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/ (last visited September 27, 2024)
Interest in purchasing products promoted by influencers in Indonesia as of October 2023 [Graph], Snapcart, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/