A survey conducted in Indonesia in 2023 revealed that over 60 percent of respondents would prioritize the product itself over the endorser when considering a purchase. The same survey revealed that nearly half of Indonesians stated that a product or service would be more appealing if it were promoted on social media apps.
Interest in purchasing products promoted by influencers in Indonesia as of October 2023
Characteristic
Share of respondents
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Snapcart. (November 13, 2023). Interest in purchasing products promoted by influencers in Indonesia as of October 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart. "Interest in purchasing products promoted by influencers in Indonesia as of October 2023." Chart. November 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart. (2023). Interest in purchasing products promoted by influencers in Indonesia as of October 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart. "Interest in Purchasing Products Promoted by Influencers in Indonesia as of October 2023." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/
Snapcart, Interest in purchasing products promoted by influencers in Indonesia as of October 2023 Statista, https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/ (last visited August 24, 2024)
Interest in purchasing products promoted by influencers in Indonesia as of October 2023 [Graph], Snapcart, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1454606/indonesia-interest-in-products-endorsed-by-influencers/