A survey conducted in Indonesia in 2023 revealed that approximately half of respondents from both generations stated that a product or service would be more appealing if it were promoted on Instagram. The same survey revealed that most Indonesians purchased influencer-endorsed products because influencers consistently piqued their curiosity and successfully convinced them to make the purchase.
Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation
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Snapcart. (November 13, 2023). Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1454569/indonesia-social-media-impact-on-purchases-by-generation/
Snapcart. "Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation." Chart. November 13, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1454569/indonesia-social-media-impact-on-purchases-by-generation/
Snapcart. (2023). Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1454569/indonesia-social-media-impact-on-purchases-by-generation/
Snapcart. "Leading Social Media Platforms That Influence Purchase Decisions in Indonesia as of October 2023, by Generation." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1454569/indonesia-social-media-impact-on-purchases-by-generation/
Snapcart, Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation Statista, https://www.statista.com/statistics/1454569/indonesia-social-media-impact-on-purchases-by-generation/ (last visited December 18, 2024)
Leading social media platforms that influence purchase decisions in Indonesia as of October 2023, by generation [Graph], Snapcart, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1454569/indonesia-social-media-impact-on-purchases-by-generation/
