Reasons for buying influencer-endorsed products Indonesia 2023
A survey conducted in Indonesia in 2023 revealed that approximately 63 percent of respondents purchased influencer-endorsed products because influencers consistently piqued their curiosity and successfully convinced them to make the purchase. The same survey revealed that almost half of Indonesian Gen Z respondents stated that a product or service would be more appealing if it were promoted on social media platforms such as Instagram and TikTok.