A survey conducted in Indonesia in 2023 revealed that approximately 63 percent of respondents purchased influencer-endorsed products because influencers consistently piqued their curiosity and successfully convinced them to make the purchase. The same survey revealed that almost half of Indonesian Gen Z respondents stated that a product or service would be more appealing if it were promoted on social media platforms such as Instagram and TikTok.
Most common reasons for purchasing products or services endorsed by influencers in Indonesia as of October 2023
Characteristic
Share of respondents
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Snapcart. (November 13, 2023). Most common reasons for purchasing products or services endorsed by influencers in Indonesia as of October 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1454380/indonesia-influencer-endorsed-product-purchases-reasons/
Snapcart. "Most common reasons for purchasing products or services endorsed by influencers in Indonesia as of October 2023." Chart. November 13, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1454380/indonesia-influencer-endorsed-product-purchases-reasons/
Snapcart. (2023). Most common reasons for purchasing products or services endorsed by influencers in Indonesia as of October 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1454380/indonesia-influencer-endorsed-product-purchases-reasons/
Snapcart. "Most Common Reasons for Purchasing Products or Services Endorsed by Influencers in Indonesia as of October 2023." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1454380/indonesia-influencer-endorsed-product-purchases-reasons/
Snapcart, Most common reasons for purchasing products or services endorsed by influencers in Indonesia as of October 2023 Statista, https://www.statista.com/statistics/1454380/indonesia-influencer-endorsed-product-purchases-reasons/ (last visited August 24, 2024)
Most common reasons for purchasing products or services endorsed by influencers in Indonesia as of October 2023 [Graph], Snapcart, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1454380/indonesia-influencer-endorsed-product-purchases-reasons/