A survey conducted in Indonesia in 2023 revealed that approximately 41 percent of respondents stated that they had purchased an item or product from new brands because it had been advertised on the internet, through websites, YouTube, social media and apps. The same survey revealed that almost half of Indonesian Gen Z respondents stated that a product or service would be more appealing if it were promoted on social media platforms such as Instagram and TikTok.
Leading factors influencing consumers' decisions to buy a new brand in Indonesia as of October 2023
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Snapcart. (November 13, 2023). Leading factors influencing consumers' decisions to buy a new brand in Indonesia as of October 2023 [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1454352/indonesia-factors-influencing-new-brands-purchases/
Snapcart. "Leading factors influencing consumers' decisions to buy a new brand in Indonesia as of October 2023." Chart. November 13, 2023. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1454352/indonesia-factors-influencing-new-brands-purchases/
Snapcart. (2023). Leading factors influencing consumers' decisions to buy a new brand in Indonesia as of October 2023. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1454352/indonesia-factors-influencing-new-brands-purchases/
Snapcart. "Leading Factors Influencing Consumers' Decisions to Buy a New Brand in Indonesia as of October 2023." Statista, Statista Inc., 13 Nov 2023, https://www.statista.com/statistics/1454352/indonesia-factors-influencing-new-brands-purchases/
Snapcart, Leading factors influencing consumers' decisions to buy a new brand in Indonesia as of October 2023 Statista, https://www.statista.com/statistics/1454352/indonesia-factors-influencing-new-brands-purchases/ (last visited November 17, 2024)
Leading factors influencing consumers' decisions to buy a new brand in Indonesia as of October 2023 [Graph], Snapcart, November 13, 2023. [Online]. Available: https://www.statista.com/statistics/1454352/indonesia-factors-influencing-new-brands-purchases/
