As of the third quarter of 2023, the most common type of social media account followed by Danish internet users was the accounts belonging to friends, family, or acquaintances, amounting to 54.9 percent. The profiles of bands, singers, or other musicians were the second most popular type of social networking account followed, with more than 26 percent of respondents following such accounts. Overall, 22 percent of social media users followed companies and brands they purchased from, while 18.3 percent followed companies and brands they considered buying from.
Most followed types of social media accounts by internet users in Denmark as of the third quarter of 2023
Characteristic
Share of respondents
Friends, family, or other people you know
54.9%
Bands, singers, or other musicians
26.1%
Actors, comedians, or other performers
24.6%
Events you're attending
22.2%
Companies and brands you purchase from
22%
Entertainment, memes, or parody accounts
21.1%
Sports people and teams
20.8%
Restaurants, chefs, or food personalities
20.3%
TV shows or channels
20.2%
Influencers or other experts
19.2%
Journalists or news companies
18.6%
Companies and brands you're considering purchasing from
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Most followed types of social media accounts by internet users in Denmark as of the third quarter of 2023 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1454151/social-media-account-types-followed-denmark/
DataReportal, und We Are Social, und Meltwater. "Most followed types of social media accounts by internet users in Denmark as of the third quarter of 2023." Chart. February 23, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1454151/social-media-account-types-followed-denmark/
DataReportal, We Are Social, Meltwater. (2024). Most followed types of social media accounts by internet users in Denmark as of the third quarter of 2023. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1454151/social-media-account-types-followed-denmark/
DataReportal, and We Are Social, and Meltwater. "Most Followed Types of Social Media Accounts by Internet Users in Denmark as of The Third Quarter of 2023." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1454151/social-media-account-types-followed-denmark/
DataReportal & We Are Social & Meltwater, Most followed types of social media accounts by internet users in Denmark as of the third quarter of 2023 Statista, https://www.statista.com/statistics/1454151/social-media-account-types-followed-denmark/ (last visited December 03, 2024)
Most followed types of social media accounts by internet users in Denmark as of the third quarter of 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1454151/social-media-account-types-followed-denmark/
