Leading social media usage reasons in Denmark 2023

As of the third quarter of 2023, 58.4 percent of active internet users aged 16 to 64 in Denmark reported that their main reason for using social media platforms was to keep in touch with family and friends. Almost 42 percent of Danish internet users said that they used social networks to fill their spare time, while 30 percent of respondents used social networking sites to read news stories. Overall, up to 13 percent of internet users reported that following celebrities or influencers was their primary reason for being on social media.