During a survey carried out in the United Kingdom (UK) in late 2023, roughly 60 percent of consumers said that they would more likely feel at ease using the website of a brand that collects zero-party data. Zero-party data is data that consumers actively and voluntarily share with a company or brand via surveys or polls.
Impact of zero-party data on consumer trust in the United Kingdom (UK) as of December 2023
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Attest. (January 17, 2024). Impact of zero-party data on consumer trust in the United Kingdom (UK) as of December 2023 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1453909/impact-use-zero-party-data-consumer-trust-uk/
Attest. "Impact of zero-party data on consumer trust in the United Kingdom (UK) as of December 2023." Chart. January 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1453909/impact-use-zero-party-data-consumer-trust-uk/
Attest. (2024). Impact of zero-party data on consumer trust in the United Kingdom (UK) as of December 2023. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1453909/impact-use-zero-party-data-consumer-trust-uk/
Attest. "Impact of Zero-party Data on Consumer Trust in The United Kingdom (Uk) as of December 2023." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1453909/impact-use-zero-party-data-consumer-trust-uk/
Attest, Impact of zero-party data on consumer trust in the United Kingdom (UK) as of December 2023 Statista, https://www.statista.com/statistics/1453909/impact-use-zero-party-data-consumer-trust-uk/ (last visited December 23, 2024)
Impact of zero-party data on consumer trust in the United Kingdom (UK) as of December 2023 [Graph], Attest, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1453909/impact-use-zero-party-data-consumer-trust-uk/
