During a survey carried out in the United Kingdom (UK) in late 2023, , nearly half (or 48.6 percent) of consumers aged 18 to 24 reported habitually (always or most of the time) opting out of brands' mailing lists. Among interviewees aged 55 to 64, the respective share stood at 42.5 percent.
Likelihood to habitually opt out of mailing lists due to mistrust of brands in the United Kingdom (UK) as of December 2023, by age group
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Attest. (January 17, 2024). Likelihood to habitually opt out of mailing lists due to mistrust of brands in the United Kingdom (UK) as of December 2023, by age group [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1453864/consumers-likelihood-opt-out-mailing-lists-uk-age/
Attest. "Likelihood to habitually opt out of mailing lists due to mistrust of brands in the United Kingdom (UK) as of December 2023, by age group." Chart. January 17, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1453864/consumers-likelihood-opt-out-mailing-lists-uk-age/
Attest. (2024). Likelihood to habitually opt out of mailing lists due to mistrust of brands in the United Kingdom (UK) as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1453864/consumers-likelihood-opt-out-mailing-lists-uk-age/
Attest. "Likelihood to Habitually Opt out of Mailing Lists Due to Mistrust of Brands in The United Kingdom (Uk) as of December 2023, by Age Group." Statista, Statista Inc., 17 Jan 2024, https://www.statista.com/statistics/1453864/consumers-likelihood-opt-out-mailing-lists-uk-age/
Attest, Likelihood to habitually opt out of mailing lists due to mistrust of brands in the United Kingdom (UK) as of December 2023, by age group Statista, https://www.statista.com/statistics/1453864/consumers-likelihood-opt-out-mailing-lists-uk-age/ (last visited December 23, 2024)
Likelihood to habitually opt out of mailing lists due to mistrust of brands in the United Kingdom (UK) as of December 2023, by age group [Graph], Attest, January 17, 2024. [Online]. Available: https://www.statista.com/statistics/1453864/consumers-likelihood-opt-out-mailing-lists-uk-age/