During a December 2023 survey in the United States, roughly 58 percent of consumers said that they would more likely feel at ease using the website of a brand that collects zero-party data. Zero-party data is data that consumers actively and voluntarily share with a company or brand via surveys or polls.
Impact of zero-party data usage on consumer trust in the United States as of December 2023
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Attest. (February 22, 2024). Impact of zero-party data usage on consumer trust in the United States as of December 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1453839/impact-use-zero-party-data-consumer-trust-usa/
Attest. "Impact of zero-party data usage on consumer trust in the United States as of December 2023." Chart. February 22, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1453839/impact-use-zero-party-data-consumer-trust-usa/
Attest. (2024). Impact of zero-party data usage on consumer trust in the United States as of December 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1453839/impact-use-zero-party-data-consumer-trust-usa/
Attest. "Impact of Zero-party Data Usage on Consumer Trust in The United States as of December 2023." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/1453839/impact-use-zero-party-data-consumer-trust-usa/
Attest, Impact of zero-party data usage on consumer trust in the United States as of December 2023 Statista, https://www.statista.com/statistics/1453839/impact-use-zero-party-data-consumer-trust-usa/ (last visited December 22, 2024)
Impact of zero-party data usage on consumer trust in the United States as of December 2023 [Graph], Attest, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/1453839/impact-use-zero-party-data-consumer-trust-usa/
