According to a 2023 survey on digital usage in Hong Kong, seven in ten internet users reported using social media platforms to find information about brands and products. A non-insignificant proportion of respondents went to question-and-answer sites for product research.
Share of internet users using social media for brand and product research in Hong Kong as of 3rd quarter 2023, by platform type
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We Are Social, & Meltwater, & DataReportal. (February 21, 2024). Share of internet users using social media for brand and product research in Hong Kong as of 3rd quarter 2023, by platform type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social, und Meltwater, und DataReportal. "Share of internet users using social media for brand and product research in Hong Kong as of 3rd quarter 2023, by platform type." Chart. February 21, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social, Meltwater, DataReportal. (2024). Share of internet users using social media for brand and product research in Hong Kong as of 3rd quarter 2023, by platform type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social, and Meltwater, and DataReportal. "Share of Internet Users Using Social Media for Brand and Product Research in Hong Kong as of 3rd Quarter 2023, by Platform Type." Statista, Statista Inc., 21 Feb 2024, https://www.statista.com/statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
We Are Social & Meltwater & DataReportal, Share of internet users using social media for brand and product research in Hong Kong as of 3rd quarter 2023, by platform type Statista, https://www.statista.com/statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/ (last visited December 23, 2024)
Share of internet users using social media for brand and product research in Hong Kong as of 3rd quarter 2023, by platform type [Graph], We Are Social, & Meltwater, & DataReportal, February 21, 2024. [Online]. Available: https://www.statista.com/statistics/1453645/hong-kong-social-media-usage-for-brand-research-by-platform-type/
