During the third quarter 2024, Reddit users based in the United States generated approximately 5.88 U.S. dollars in average revenue per user (ARPU). By comparison, users in the rest of the world generated 1.32 U.S. dollars for Reddit. The United States is Reddit's biggest market, with the quarterly ARPU for the platform recorded in the country amounting to at least four times the ARPU recorded in all the other markets combined.
Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 3rd quarter 2024, by region
(in U.S. dollars)
daily active unique users, including logged-off and logged-in users
Supplementary notes
According to the source: "We define average revenue per unique (“ARPU”) as quarterly revenue in a given geography divided by the average DAUq in that geography. For the purposes of calculating ARPU, advertising revenue in a given geography is based on the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity, while other revenue in a given geography is based on the billing address of the customer"
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Reddit. (October 29, 2024). Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 3rd quarter 2024, by region (in U.S. dollars) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit. "Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 3rd quarter 2024, by region (in U.S. dollars)." Chart. October 29, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit. (2024). Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 3rd quarter 2024, by region (in U.S. dollars). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit. "Average Revenue per User (Arpu) of Reddit Worldwide from 1st Quarter 2021 to 3rd Quarter 2024, by Region (in U.S. Dollars)." Statista, Statista Inc., 29 Oct 2024, https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit, Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 3rd quarter 2024, by region (in U.S. dollars) Statista, https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/ (last visited December 30, 2024)
Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 3rd quarter 2024, by region (in U.S. dollars) [Graph], Reddit, October 29, 2024. [Online]. Available: https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/