During the second quarter 2024, Reddit users based in the United States generated approximately five U.S. dollars in average revenue per user (ARPU). By comparison, users in the rest of the world generated 1.24 U.S. dollars for Reddit. The United States is Reddit biggest market, with the quarterly ARPU for the platform recorded in the country amounting to at least four time the ARPU recorded in all the other markets combined.
Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 2nd quarter 2024, by region
(in U.S. dollars)
daily active unique users, including logged-off and logged-in users
Supplementary notes
According to the source: "We define average revenue per unique (“ARPU”) as quarterly revenue in a given geography divided by the average DAUq in that geography. For the purposes of calculating ARPU, advertising revenue in a given geography is based on the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity, while other revenue in a given geography is based on the billing address of the customer"
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Reddit. (August 6, 2024). Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 2nd quarter 2024, by region (in U.S. dollars) [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit. "Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 2nd quarter 2024, by region (in U.S. dollars)." Chart. August 6, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit. (2024). Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 2nd quarter 2024, by region (in U.S. dollars). Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit. "Average Revenue per User (Arpu) of Reddit Worldwide from 1st Quarter 2021 to 2nd Quarter 2024, by Region (in U.S. Dollars)." Statista, Statista Inc., 6 Aug 2024, https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
Reddit, Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 2nd quarter 2024, by region (in U.S. dollars) Statista, https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/ (last visited August 24, 2024)
Average revenue per user (ARPU) of Reddit worldwide from 1st quarter 2021 to 2nd quarter 2024, by region (in U.S. dollars) [Graph], Reddit, August 6, 2024. [Online]. Available: https://www.statista.com/statistics/1453165/reddit-quarterly-arpu-by-region/
